All work / Charity
Donors gave once and never heard what happened next. The site now shows where each gift goes, village by village.
+67%monthly donors
- Client
- Wellspring
- Kind
- Charity
- Service
- Website + donations
- Timeline
- 5 weeks
- Year
- 2025
The problem
Donors gave once and never heard what happened. Monthly giving was a checkbox nobody ticked.
What we did
- 01Where the money goes, by project
- 02Monthly giving as the default
- 03Field reports in the CMS
- 04A giving page that takes 40 seconds
“People finally see where their money goes.”
Maeve Doran, head of fundraising
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Halyard
Brand + website